There has been no story.
Diaz writes:
All year I’ve been waiting for Obama to flex his narrative muscles, to tell the story of his presidency, of his Administration, to tell the story of where our country is going and why we should help deliver it there. A coherent, accessible, compelling story—one that is narrow enough to be held in our minds and hearts and that nevertheless is roomy enough for us, the audience, to weave our own predilections, dreams, fears, experiences into its fabric. It should necessarily be a story eight years in duration, a story that no matter what our personal politics are will excite us enough to go out and reëlect the teller just so we can be there for the story’s end. But from where I sit our President has not even told a bad story; he, in my opinion, has told no story at all.
Diaz compares stories to Tolkien's "One Ring": stories rule us, they find us, they bring us together, they bind us, and, yes, they can pull us apart as well.
Less prettily: Tell a story is the most basic marketing advice a company can get.
So, come on, Obama team.
I'll start: It's a dark and stormy night.
Diaz writes:
All year I’ve been waiting for Obama to flex his narrative muscles, to tell the story of his presidency, of his Administration, to tell the story of where our country is going and why we should help deliver it there. A coherent, accessible, compelling story—one that is narrow enough to be held in our minds and hearts and that nevertheless is roomy enough for us, the audience, to weave our own predilections, dreams, fears, experiences into its fabric. It should necessarily be a story eight years in duration, a story that no matter what our personal politics are will excite us enough to go out and reëlect the teller just so we can be there for the story’s end. But from where I sit our President has not even told a bad story; he, in my opinion, has told no story at all.
Diaz compares stories to Tolkien's "One Ring": stories rule us, they find us, they bring us together, they bind us, and, yes, they can pull us apart as well.
Less prettily: Tell a story is the most basic marketing advice a company can get.
So, come on, Obama team.
I'll start: It's a dark and stormy night.






