[cross-posted from LISNews]:
Ouch. In the May 2009 issue of Body + Soul magazine--"A Martha Stewart Publication"--"renting a book" via BookSwim is #1 on a list of "6 Simple Ways to Better Your Life and the Planet."
The magazine copy reads [bold mine], "Looking for a good read? Try renting books Netflix-style with bookswim.com. It's easier than going to the library and greener than buying from the store."